Bouma is a contemporary design magazine that focuses on current trends and profiles on industry professionals—targeted toward young designers. The term bouma is a reduction of “Bouma-shape”, which was first used in Paul Saenger’s 1997 book “Space between Words: The Origins of Silent Reading”.
Some typographers believe that, when reading, people can recognize words by deciphering boumas, not just individual letters. The claim is that this is a natural strategy for increasing reading efficiency. Bouma’s relies on its simple color pallet to bring unity to the entire magazine—by using color and a loose grid, this leaves Bouma the room to be more creative with
its layout, thus becoming more visually captivating.